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Practical insights on enterprise AI adoption. No hype, just what actually works.

June 24, 2026 Pricing Strategy

Salesforce just paid $3.6 billion for a pricing model

Salesforce is acquiring Fin, the outcome-pricing pioneer that charges $0.99 per resolved support ticket. Hybrid pricing is now the most common model in B2B software, and seats poll at 5% with investors. The monetization consensus is forming fast.

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April 8, 2026 Sales

The AI SDR shakeout: what the first wave got wrong

The first wave of AI SDRs sold headcount replacement and now churns at twice the rate of the humans they replaced, while cold email reply rates fell to 3.4%. The winners pair small human teams with AI research. Here is how to buy without getting burned.

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March 16, 2026 GTM Engineering

67% of B2B buyers do not want to talk to your sales team

Gartner's latest survey puts the rep-free preference at 67% and rising, with 45% of buyers using generative AI in purchase decisions. Most GTM motions still gate information behind reps. That design now works against two-thirds of your market.

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