July 6, 2026
AI Strategy
Reporting this spring documented agent workloads whose token costs exceed the humans doing the same work, while big tech pours $725 billion into AI capex. Agents are not free labor. They have unit economics, and the winners will be the teams that do the math.
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June 24, 2026
Pricing Strategy
Salesforce is acquiring Fin, the outcome-pricing pioneer that charges $0.99 per resolved support ticket. Hybrid pricing is now the most common model in B2B software, and seats poll at 5% with investors. The monetization consensus is forming fast.
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June 8, 2026
ROI
Companies targeted 11-20% cost savings from AI. Roughly 40% captured less than 10%. That makes three research houses landing on the same finding, and the diagnosis is consistent: the failure lives in the operating model, not the models.
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May 26, 2026
Industry Trends
McKinsey operates 25,000 AI agents alongside 40,000 people. Accenture is spending $865 million restructuring around AI while booking record revenue. The firms that sell operating advice are restructuring themselves first. Every services business should study the pattern.
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May 12, 2026
Pricing Strategy
Zendesk launched outcome pricing at $1.50 per verified automated resolution. Outcome pricing only works when results are definable, attributable, and verifiable. Support cleared that bar first, but it will not be the last category that does.
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April 29, 2026
Pricing Strategy
On its Q1 earnings call, ServiceNow reported that half of net-new business now comes from tokens, consumption, and infrastructure rather than seats. AI is decoupling software value from user count, and every revenue model built on seat expansion is exposed.
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April 20, 2026
Pricing Strategy
Google and Microsoft ran opposite AI packaging experiments and converged on the same answer: bundle the baseline, meter the premium. Here is the decision framework for packaging AI in your own product, and the guardrails to set whatever you choose.
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April 8, 2026
Sales
The first wave of AI SDRs sold headcount replacement and now churns at twice the rate of the humans they replaced, while cold email reply rates fell to 3.4%. The winners pair small human teams with AI research. Here is how to buy without getting burned.
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March 26, 2026
AI Strategy
At GTC, Jensen Huang projected a 100-to-1 ratio of agents to humans at Nvidia within a decade. The ratio matters more than the rhetoric, because a ratio is a planning number. Most companies do not need a 100-to-1 plan. They need a 1-to-1 plan, in production, measured.
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March 16, 2026
GTM Engineering
Gartner's latest survey puts the rep-free preference at 67% and rising, with 45% of buyers using generative AI in purchase decisions. Most GTM motions still gate information behind reps. That design now works against two-thirds of your market.
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March 8, 2026
AI Strategy
400 million businesses worldwide. Fewer than 25 million are paying for AI tools. The gap between what is possible and what most businesses understand is the largest untapped business opportunity right now — and it is concentrated in boring industries.
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March 5, 2026
Industry Trends
MIT found that 95% of corporate AI projects fail to deliver real business results. Mark Cuban compares the opportunity to the early PC era. Here is why most companies get it wrong and what the 5% that succeed are doing differently.
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March 4, 2026
AI Strategy
Accenture booked $5.9 billion in AI projects last year. The demand is real. But their model is built for Fortune 500 companies running operations across 52 countries. Here is who should use them and who should not.
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March 3, 2026
AI Strategy
Agents are not just automating internal work. They are becoming buyers, evaluators, and participants in the economy. The companies building for that shift now will be operating by different rules in three years.
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March 2, 2026
AI Strategy
The hardest question in AI adoption is not whether to automate. It is which process to start with. Most companies cannot see their own best opportunity because the waste has been normalized for years. Here is how to find it.
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March 1, 2026
AI Strategy
The companies winning on AI are not announcing it. A structural operational advantage works best when the other side does not know you have it. Here is what is actually happening and why the clock is running.
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February 27, 2026
GTM Engineering
We built an autonomous Google Ads management system. Here is what it does, how it works, and what you learn when nobody is touching the keyboard between steps.
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February 24, 2026
Strategy
Most companies have AI licenses. Most of those licenses are underused. Here is how to tell which camp you are in and what to do about it.
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February 19, 2026
Strategy
Most teams doing manual work in 2026 are not doing it because AI can't help. They are doing it because nobody built the workflow. Here are five to fix first.
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February 14, 2026
GTM Engineering
The work that fills a campaign manager week is mostly automatable. Here is what AI agent loops actually do and what that means for your marketing org.
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February 9, 2026
RevOps
A practical guide on what RevOps automation actually is, how it differs from a CRM deployment, and which workflows to build first.
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February 2, 2026
Strategy
Buying ChatGPT licenses and deploying AI agents are two different investments with very different returns. Here is how to think about both.
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January 23, 2026
Strategy
A plain-English explanation of what AI agents are, how they work, and how they differ from the AI tools your team is already using.
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January 15, 2026
GTM Engineering
GTM engineering is the discipline of building the systems, data infrastructure, and automation that makes go-to-market teams more effective. Here is what that actually means.
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January 7, 2026
RevOps
Most CRM problems are not software problems. They are process problems. Here is how to fix yours with less customization and more automation.
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December 18, 2025
Industry Trends
After a year of training teams across PE, law, CRE, and construction, here's what actually moved the needle on AI adoption, and what didn't.
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November 5, 2025
Sales
Your reps spend 60% of their time on non-selling activities. Here's how to give them that time back with AI workflows that actually stick.
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September 22, 2025
Commercial Real Estate
How to go from $100/lease outsourced abstraction to $15/lease in-house, without sacrificing accuracy.
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August 14, 2025
Change Management
You've bought the tools. You've done the training. And adoption is still at 15%. Here's what's going wrong and how to fix it.
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July 8, 2025
Tools
Both tools are excellent. But they have different strengths. Here's how to choose the right one for your team's specific workflows.
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June 3, 2025
ROI
A practical framework for measuring AI training ROI that actually holds up in a CFO conversation.
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May 12, 2025
Legal
Contract review, due diligence, legal research, brief drafting, and client communications. Here's how to automate the grunt work.
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April 7, 2025
Pricing
A transparent breakdown of what AI adoption training costs, what affects pricing, and how to budget for it.
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March 3, 2025
Private Equity
How to cut data room review time by 70% without missing critical issues. A step-by-step workflow for PE deal teams.
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February 10, 2025
Strategy
Most AI training programs have a 90-day adoption rate under 20%. Here's why that happens and what actually works instead.
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